Share via Email Only one-in thinks stealing software from work is something to feel ashamed of. Linda Nylind First Wal-Mart. Now Microsoft. There is, it seems, no global giant that Tesco is not prepared to take on. It claims to be the first retailer to offer a range of own-label software, taking the same approach to the world of technology as grocers have traditionally taken to baked beans and soap powder. The Tesco software will be available in more than Tesco stores from this month, with plans to roll out the range across the UK over the coming year.
It will complement Tesco's entry into the computer hardware market earlier this year. Tesco is also offering a full support package via a special website, TescoSoftware. Tesco buyer Daniel Cook said the new range of software "is bringing choice and value to a market which has offered little of either for too long".
The chain, which now has In the UK Tesco has nearly 1, stores, ranging from convenience outlets Microsoft Digital Image Suite 2006 Software Sales hypermarkets. Much of the improvement in profits stems from non-food sales, as it makes further inroads into the clothing, electricals and furniture markets.
With the big grocers currently under the scrutiny of the competition commission and the UK food market fast approaching saturation, the supermarkets are increasingly Microsoft Digital Image Suite 2006 Software Sales to new avenues for sales growth. Tesco's clothing brands are among the fastest growing in the fashion market and last month it announced a drive to sell big ticket furniture and electrical goods through a catalogue and on the internet - challenging the dominance of Argos.
Tesco is offering 8, items, from sofas to golf clubs. The software has been developed by a company called Formjet, based in Cambridge. Formjet's products, largely centred around a system called Ability Office, are regarded as good attempts to clone Microsoft's dominant suite of Office programs, and are compatible with the Seattle-based giant's systems. But while Tesco is hoping to appeal to mainstream customers, most home users will already have the equivalent Microsoft products installed on their computers.
However, it is internet security where the supermarket chain may feel it is able to make the strongest challenge to existing players. Microsoft, which recently launched its own OneCare Microsoft Digital Image Suite 2006 Software Sales product, will be one of several challenged by the announcement, but other vendors - including Symantec, Kaspersky Microsoft Digital Image Suite 2006 Software Sales and McAfee - will also be in Tesco's sights. The arrival of supermarket brands into software is the latest mark in a rising tide of companies attempting to challenge Microsoft's dominance.
While alternatives to Microsoft's programs and services have been available throughout its decade-long grip on the PC world, it is only in recent years that viable challengers have emerged.
Microsoft has spent years battling regulators in Washington and Brussels. The software giant Microsoft Digital Image Suite 2006 Software Sales also been slow to recognise new trends. It came late into the video games market, where its Xbox still trails the Sony PlayStation. It lost out to Google in the lucrative online search market and is playing catch-up to Apple's iPod in digital music. Green Club card introduced to encourage recycling. Launches own-brand broadband and music download schemes.
But computer glitches in September delay the launch by several weeks. Martin Wainwright.